Elmer met his wife Johnnie when he purchased the Lyric Theater in Salisbury, where she was the piano player for the silent films. In 1924, Missourian Elmer Bills, Sr., founded Bills Theaters in Salisbury, Missouri.
The company also maintains offices in Salisbury, Missouri and Fulton, Missouri. Founded in 1924, B&B is the fifth-largest theater chain in the United States, operating 500+ screens at 54 locations in Florida, Georgia, Iowa, Kansas, Minnesota, Missouri, Mississippi, North Carolina, Oklahoma, South Carolina, Texas, Virginia, Nebraska, and Washington.
or simply B&B Theatres is a family-owned and operated American movie theater chain based in Liberty, Missouri.